Frequently Asked Questions about Reverse Email Append

What is the benefit of Reverse Email Appending?

If you are only capturing an email through point of sale or website sign-up you are missing an invaluable opportunity to not only find out more about your customers but also to contact them through a different channel (direct mail) by adding a postal address and name. An additional bonus is that you can personalize your current email correspondence to include their name as well as do “versioning” to the creative based on gender, age, marital status or a whole host of other demographic information.

Why Should I choose ReverseEmailAppending.com?

Between our excellent customer service, turnaround times, the ability to provide NCOA updated records the day of your purchase and ultra-competitive pricing there is simply not a better solution out there.

So I have a name and address, now what?

Don’t stop updating your file there! We also have the ability to append phone numbers, append demographic information (such as income, marital status, presence of children, etc.) as well as run segmentation profiles to learn what your best customers look like.

What is NCOA and why is that a benefit?

NCOA stands for National Change of Address and is the method by which the U.S. Postal Service updates their database when people move (over 20% of the country moves every year). By running the data through this update the day of your purchase we can ensure the most deliverable data possible in not only having a valid address but making sure your client still lives there.

How often should I run Reverse Email Append?

Our database is constantly being updated so we can run new records and non-matches as often as monthly however every 6 months to a year is the standard practice.

Please call 800-531-2601 or email with questions or upload your file today!